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The Mood Store is the first-ever comprehensive fashion store that allows consumers to shop the entire look per their mood. The store is based on deep consumer understanding and analytics around preferences of the Indian fashion customer. The Mood Store will help users understand the best choices across moods like hanging out with friends, out for a road trip, stay at home pampering, and working at the office, among many others. Users will also be able to select the entire look based on different price points basis their needs. Building on Jabong's brand philosophy of ‘ Be You ’, the Mood Store is the next step in Jabong innovating for growth. The Mood Store launch is supported by a 360-degree marketing campaign across TV, outdoor, cinema, CRM and social media. The overall brand campaign will focus heavily on digital promotions where various influencers will showcase their looks in different moods and for different occasions. The commercial will be aired on leading TV channels in entertainment, music, movies, lifestyle and other genres. The Mood Store brand campaign will feature day-to-day fashion that is easily shoppable and wearable, as against the typical industry trend of showcasing outlandish, runway fashion that the shoppers grapple to find anywhere.
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The Wright Brothers USA has signed a three-year lease for retail and office space at 1105 W. Third St. CORNELIUS FROLIK / STAFF A company that sells aviation-inspired fashion items inspired by the Wright Brothers has moved into a storefront in the Wright-Dunbar business district, where it also plans to assemble two of Wilbur and Orville’s signature bicycles. The Wright Brothers USA has signed a three-year lease for retail and office space at 1105 W. Third St., which is just a few doors down from the historic bike shop of Dayton’s most famous siblings. The business — a partnership between the Wright Family and VMA — has sold upscale aviation-inspired products online for about two years, including flight jackets, luggage, leather travel bags, watches and sunglasses. But the Wright Brothers USA now has moved into a roughly 1,800-square-foot space that will allow it to fulfill online orders and sell products directly to consumers. “We wanted to be in the heart of the aviation heritage area, and we feel that with our focus on the Wright Brothers brand it makes sense to be here,” said Kenneth Botts, president of the Wright Brothers USA, which has the trademark and licensing rights to the Wright Brothers’ name and logo.
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On Sunday, the head of the justice department in Kordestan province in western Iran announced more arrests. "Six people who were certainly connected to Wednesday's terrorist attacks in Tehran were identified and arrested," Aliakbar Garousi was quoted as saying by the Fars news agency. Iran also said its security forces killed the mastermind of the attacks on Saturday. "The commander of this terrorist group was based in the border regions, but after the attacks left the country," Alavi was quoted as saying by state broadcaster IRIB on Sunday. "However, with cooperation of (intelligence) services that are close to Iran, he paid the price of his crimes on Saturday and was killed by Iran's security forces and our friends in the other intelligence services," he said. Iran's intelligence ministry said on Thursday that five of the gunmen and bombers were Iranian members of Islamic State who had fought in the militants' strongholds in Syria and Iraq. The attacks were the first claimed by Islamic State inside tightly controlled Shi'ite Iran, one of the powers leading the fight against the Sunni militants in the region. The Iranian lawmakers invited the intelligence minister, interior minister and also the deputy head of the Revolutionary Guards to the parliament to report on Sunday about the biggest security breach in the country in more than two decades. "The ministers should explain how terrorists managed to reach the capital and hit two sensitive targets. We are not satisfied with the answers given so far," Asadullah Abbasi, a lawmaker was quoted as saying by judiciary's news agency, Mizan. Abbasi said the attacks were unprecedented since the killing of Iranian lawmakers in 1980s.