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The game, says Frito-Lay CMO Jennifer Saenz, is still a cultural phenomenon, and I dont see that changing. Aflac, meanwhile, has never run a Super Bowl ad before, but this year it has onebut its not an in-game ad, which means it didnt run the company $5 million. Instead, the ad runs just after country star Luke Bryan sings the national anthem, and just before kickoff. Aflac was set to run the ad during The Grammys on Feb. 12, until the Super Bowl opportunity came knocking; Aflac made adjustments to jump on the chance in just 24 hours. We think this is a really good value for us, says Aflac CMO Gail Galuppo. We are very conscious about return on investment, so we select ad-placement very carefully. When this opportunity presented itself, it was one that we couldnt pass up. Viewership at the moment Aflacs ad runs will certainly not be as high as whatever the peak during the game will be, but it might be pretty close. With Luke Bryan performing, we think people will sit down with their snacks, and be ready, and theyll be watching, says Galuppo. Insurance company Aflac is mostly hoping to reach millennials with its high-profile spot. They know the Aflac duck and they know the brand nine out of 10 times, Galuppo says, but they dont necessarily understand what we sell and how it impacts them. So we want to get that across. Ratings were down, but not bad As for that ratings dip, Lindsey of Wasserman rejects the idea that the league had a bad year.
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Hatty Richards, from the Community Farm in Chew Magna, Somerset, says buying local is better. "We have such a range on our doorsteps already, it's fresher, it's really good for the environment - it reduces air miles - and it supports local business which is crucial." Lord Haskins agrees, and suggests your tastebuds may also be grateful: "We all buy stuff from far parts. They don't taste nearly as good: strawberries at this time of year from Egypt don't taste anything like as good as a British strawberry in May, June, July." Image copyright EPA Image caption Kale is a hardy winter leaf that can withstand frosty weather Be inventive A leafy salad is nice - but there are plenty of alternative dishes to try. Riverford's Guy Watson thinks the UK's more bitter winter salad leaves and root vegetables can provide "a far superior substitute" which will easily make up for a lack of lettuce. Vibrant winter coleslaws and cauliflower salads "bring British veg to life", he says, adding that one of the Riverford Field Kitchen's most popular winter dishes is a kale caesar salad. Kale, which was originally used to feed cows, is a robust, hardy winder leaf that can withstand frosty weather. It can also be used in กระเป๋า ห ลุย ส์ soups, stews, stir fries, gratins or just wilted with butter. For Ms Robinson suggests embracing winter comfort food with a "good old fashioned winter stew with plenty of root vegetables with tender meat". Grow your own If you're still not convinced you can do without leafy salads, try growing your own. Those who do want to eat lettuce need not despair. According to the campaign group Eat Seasonably, lettuce, rocket and other crunchy salad leaves are some of the easiest things to grow at home, all year around - on a seed tray indoors, on your window sill or in the garden.